An A9NY Studio produced campaign that comically addresses the all-too-common question challenging consumers and brand employees alike… How To Pronounce [LOX-EE-TAHN]! The campaign features employees of the brand’s retail locations and corporate offices who are regularly confronted by this barrier to word-of-mouth.


An A9NY Studio Production

Director Simon Arrignon
Producer Amy DiGiacomo
DoP Ben DiGiacomo
Grip Yasser Souisri
Post Production Studio ASSEMBLY9
Casting L’Occitane USA