SPF is my filter
A9NY was commissioned by L’Occitane USA to produce a film and photo campaign for a new product launch with a global skincare message: #SPFismyfilter.
The campaign film was directed by Simon Arrignon with post production in house at ASSEMBLY9, and the still images were shot by photographer Armen Djerrahian.
CAMPAIGN SUMMARY
Deliverables included (3) :30-60s spots; (3) :15s social media cut-downs; and (30) still images. Following the new product launch, the campaign was released on converse.com, Foot Locker locations and select retailers nationwide.
Make it stand out.
For this single day studio shoot we defined two separate sets to streamline production by allowing the photography and videography to take place in tandem. Production worked with 10 first-time talent, all women employed by L’Occitane, from the supply chain to the in-store teams. This was the first inclusive campaign for L’Occitane and was created to celebrate the natural beauty of all women. Emphasis was placed on natural light and looks to make women feel empowered in their own skin.
CREDITS
An A9NY Production
Director:
Simon Arrignon
Photographer:
Armen Djerrahian
Director of Photography:
Ben Digiacomo
Producer:
Amy DiGIACOMO
Creative Director:
Patricia Lindberg
Post Production:
ASSEMBLY9
Casting:
L’Occitane USA
Hair:
Peter Matteliano
Make Up:
Justine Sweetman
Styling:
Samantha Silvers bocnyc
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